We Design
You have goals to achieve, some tools that are working and some that are not. You’d like to do more with your current resources. You want smart strategies, and you’d like the process to be easy.
We’d like to talk with you about what you’d like to achieve.
First, we are concerned with your communication goals, and how to achieve them. We are curious, creative and take a personal interest in our clients. We’re fluent in many media, and cross-pollinate ideas to grow solutions on several platforms.
Our clients say we help them tell their story, whether with websites, print, marketing or learning materials. They say we add value to whatever project we are called in on. Maybe that comes with being a small shop, and people working directly with clients.
It’s a new day. We’re ready for a new challenge. Give us a call or drop us a line.
Websites
Education
Educational institutions need special kinds of websites, sensitive to their issues, competitively designed, and built with contemporary coding.
We have built several academic sites, ranging from the small, jewel-like PGP site, to the 1,300 page Medicine site.
Smart people to work with.
Not-for-Profit
It feels good to spend your day working on a website that may conceivably do some good. That's probably why we like to build websites for not-for-profits.
It's a lot better than using your skills to sell ShamWows—although a not-for-profit will never hold 12 times its weight in liquid.
The Arts
Designers and artists often have mutual affinities, so we like assisting artists and arts organizations with their website needs. It's not what you would call lucrative, but it is rewarding.
For visual artists, the big job is designing a site that will 'step aside', and let the artist's work stand out. Tougher than it sounds, believe it or not.
E-Newsletters
Part and parcel of website marketing is the 'push' of the e-newsletter. Electra designs (and can maintain) attractive, efficient e-newsletters that display equally well in all the popular e-mail clients.
Reports
Designing and assembling an annual report, or a report to shareholders, is a big responsibility, one we take very seriously. A good report is comprehensive, visually interesting, accurate, and reflects well on the organization.
It's a major organizational challenge too, so take a look around this website—we've organized a lot of projects.
Sales Aids
A good print sales aid must makes its point quickly and arrestingly, with just the right mix of 'oomph' and content.
Electra has designed sales aids for everyone from banks to pharmacies, and charities to aerospace.
Books
This is a relatively new endeavour for us, and it's a lot of fun. So far, we've worked with illustrators and publishers to design three childrens' books.
And now, ideas for a book about a rocking horse are percolating in the office. We'll see where this goes...
Branding
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
In collaboration with our clients, we develop that 'symbol or design', and then put it to work.
learning
Sales Apps
A sales rep has only a few minutes at a call or tradeshow to explain a complex set of capabilities. How can this information be simplified, enriched and made entertaining all at the same time?
Electra has designed and built several sales applications to do just that.
Courseware
Can computer-based courseware replace a good teacher? No, of course not.
But well-designed courseware can both supplement teaching, and encourage off-hours, self-directed learning.
With strong backgrounds in teaching, courseware, and interface design, we enjoy this educators' challenge.
Medical
As a special subset, Electra frequently works with both pharma and academic medical people on educational products for the health sciences.