We Design Learning Materials

You have a problem—the solution requires an education component. You’ve got one shot, one budget, and it’s got to work. In an ideal world, you’d like to make a difference.

We like to make a difference too, that’s why we’d like to talk with you. Sometimes that difference involves giving people real tools to do their job, or guide their decisions. And sometimes, that difference will be seen today, and then will weave its way into peoples’ lives, to make an impact far beyond anything we can imagine.

Electra works with corporate and independent developers to produce award-winning training materials. We love what we do. We strive for excellence and the possibility of making a difference.

We’re ready for a new challenge. Give us a call or drop us a line.

Sales Apps

General Electric

General Electric needs to show independent appliance dealers how they can profit by becoming GE franchisees.
With facts, figures, before-and-after scenarios, and video testimonials, Electra's CD presentation helps a GE rep make a convincing case.
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I3 Innovus

i3 Innovus is one of the world’s largest health economics and outcomes research companies, with a complex skill set to show potential clients.
i3 Innovus looked to Electra to make the complex simple, attractive and accurate, with a PC-based interactive presentation tool. sample

Praxair

Praxair's Healthcare Services has a new partnership with Novation, and wants to show its hospital customers how they can benefit. Electra develops a CD-based presentation tool, and Praxair representatives can demonstrate the advantages of this new relationship.
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Praxair Catalogue

Praxair's Healthcare Services has a comprehensive printed catalogue, and like most, it's never up to date. Electra develops an updateable, HTML-and-database catalogue on a CD, so the products and pricing are always current.
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McMaster Engineering

Faculty of Engineering

McMaster University's world-renowned Faculty of Engineering wants the world's best applicants for its graduate programs. With this new CD from Electra, McMaster lecturers on the world circuit can hand out a comprehensive recruiting package.
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OnlineIPE.com

OnlineIPE.com

OnlineIPE.com, the first developer of
on-line course material for Inter-professional education, needs to connect and communicate with potential buyers.
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Courseware

For Goodness Sake

Affiliated Services for Children & Youth

Evaluating a video training program blossomed into something much bigger. A CD-based resource tool, "For Goodness Sake', helps those working with the most aggressive age group of children - those in day care.
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The Bay

Cosmetics and perfumes are a major revenue-generator for the Bay, and teaching their sales people to sell better is important to their bottom line. Working with instructional designers from Shaugnessy & Howell, Electra created a stand-alone, home study sales course on CD.
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TD Canada Trust

The Bank had a problem—it took too long to train their tellers, and that meant it cost too much money. Electra developed a comprehensive interactive CD that taught trainees all the fundamentals in about half the time.
Was it successful? Have you seen their stock price lately?
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Medical

Asthma Testing Guide

Asthma is an under-diagnosed condition, and Boehringer Ingelheim offers family doctors clear information about asthma testing. This spirometry guide (for asthma testing) shows the what, where and why, so that test results can be properly interpreted.
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Working to Protect

One Searle product works to protect patients at risk for gastric bleeds.
Working with Searle (now Pfizer) and Dalhousie University, Electra develops a kit that gave pharmacists the tools to intervene when a drug presciption might cause harm.
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Pharmacist as Coach

How can you help the key person a smoker will talk to when they are serious about quitting?
Boehringer Ingelheim gave Electra a PowerPoint, and we turned it into an innovative coaching tool for pharmacists. sample